Laura Briggs
GROWTH & DIGITAL
COMMERCE ADVISOR
Helping businesses connect customers, strategy and execution to make commercial progress easier.
I bring over 20 years' experience across marketing, sales and digital commerce to help businesses find opportunities for growth, solve commercial challenges and make change happen.
Whether you need a fresh perspective, specialist expertise or someone to lead a specific project, I can help you work out what needs to happen — and make it happen.
When the ambition is clear, but making it happen isn't.
There's rarely a shortage of ideas, opportunities or things to do in a business.The harder part is working out what will actually make a difference, getting everyone pulling in the same direction and turning good intentions into results.Perhaps some of these sound familiar:
Growth isn't where you want it to be, and you're not entirely sure what's holding it back.
You know where you want to go, but need help developing the strategy or working out how to deliver it.
Marketing, sales and digital teams are doing good work, but the pieces aren't quite coming together.
You can see an opportunity in digital commerce, but need the expertise or capacity to make more of it.
Your business has outgrown its current ways of working, and something needs to change.
You have a particular challenge to solve, and could use someone who's been there before.
Sometimes the answer is a fresh strategy. Sometimes it's a change in how things work. And sometimes it's simply getting the right expertise focused on the right problem.
The important bit is understanding what the business actually needs.
How I help
My experience sits at the intersection of marketing, sales and digital commerce.That means I can look at the bigger commercial picture, understand how the different pieces fit together and get into the detail where it's needed.There are four areas where I can help.
01
Commercial strategy & growth
Finding the opportunities and working out what to do next.
Understanding what's driving performance and what's getting in the way.
Identifying opportunities across customers, brands, channels and markets.
Developing commercial and marketing strategies, priorities and plans.
Helping business owners and leadership teams make better-informed decisions.
02
Transformation & execution
Making sure good ideas don't get stuck in a presentation.
Turning strategy into clear plans, priorities and actions.
Leading defined commercial and digital transformation programmes.
Connecting teams, decisions and ways of working.
Designing practical operating models and embedding change in the day-to-day.
03
Digital commerce & omnichannel
Making more of the opportunities across digital channels.
eCommerce, Amazon and marketplace strategy.
Digital shelf performance, content and customer experience.
Retail media, digital execution and channel effectiveness.
Specialist projects, from specific content challenges to digital transformation.
04
Capability & team effectiveness
Helping businesses get better at doing the things that matter.
Building commercial, marketing and digital commerce capabilities.
Developing frameworks, tools and ways of working that make people's jobs easier.
Improving collaboration and decision-making across teams.
Coaching and developing leaders and teams.
No one size fits all.
Some businesses need help working through a challenge. Others know exactly what needs doing but don't have the expertise or capacity to do it. And sometimes there's a bigger change to lead.I offer flexible support depending on what you need.
Advisory & mentoring
A fresh perspective, an experienced sounding board or ongoing support to help you challenge your thinking, make decisions and move forward with confidence.
Project-based consulting
A defined piece of work, from solving a specific commercial or digital commerce problem to developing a strategy or delivering a broader improvement project.
Fractional specialist & transformation support
Experienced, part-time leadership to drive a particular priority, build capability or lead a programme of change, without the need for a permanent appointment.
The starting point is always the same: understanding the challenge and agreeing what support makes sense.
A bit about me
I'm Laura, and I've spent more than 20 years working across marketing, sales and digital commerce, from smaller consumer brands to global businesses including Philips and Abbott Nutrition.I've worked on everything from turning around individual brands to leading transformation across international markets.What connects those experiences is something I've seen time and again: businesses get better results when they understand their customers, make clear commercial choices and connect the different parts of the business needed to deliver them.Marketing, sales and digital commerce don't operate independently, even when businesses organise themselves that way. And even the best strategy won't deliver much if the people responsible for it can't make it work in practice.
That's the thinking I can bring to your business.
I like getting to the heart of a problem, asking the questions that help people see things differently and finding solutions that make sense in the real world.And I believe good external support should leave a business stronger than it found it.
Some examples from my career:
32%
Brand turnaround
Reversed decline and delivered growth for Witch skincare through a focused brand turnaround.
20%
Digital commerce growth
Contributed to year-on-year Amazon growth through stronger content, media effectiveness and cross-functional collaboration.
16 Markets
International commercial transformation
Simplified planning across European markets at Philips, helping reverse declining performance.
100+ retail platforms
Building capability at scale
Led global programmes across five regions, helping teams improve how they work and execute.
I've also led commercial capability and operating-model development across Abbott Nutrition's $500m+ EMEA business.I'm available for advisory, consulting and defined transformation engagements, and I'm also open to speaking, panels and podcasts.
Let's talk
Something you'd like to work through?
You don't need a fully formed brief or a neatly defined project.If there's a commercial challenge you're trying to solve, an opportunity you want to explore or a change you need help making happen, I'd love to chat.If you'd like to get in touch, connect with me on LinkedIn or send me a message using the form below.
Privacy Policy
Last updated: 11 November 20261. Who we areThis website is operated by Better Ahead Ltd, trading as Laura Briggs.Better Ahead Ltd is registered in England and Wales under company number 17504520.Registered office: 20 Wenlock Road, London N1 7GU, England.For the purposes of UK data protection law, Better Ahead Ltd is the data controller responsible for personal information collected through this website and in connection with our advisory and consulting services.If you have any questions about this policy or how we handle your information, please contact: [email protected]2. What information we collectWe may collect and process the following personal information:- Contact information: Your name, email address, company name and any other contact details you choose to provide.
- Enquiry information: Details you submit through our contact form, emails or other correspondence.
- Professional information: Your job title, organization, professional background and other relevant information shared during business discussions or publicly available through professional platforms such as LinkedIn.
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- Website security and technical information: Retained according to the purposes and applicable retention settings of the relevant website service providers.You may contact us to request deletion of your personal information, subject to any legal or legitimate reasons for continued retention.9. Cookies, website analytics and third-party technologiesOur website uses Carrd and supporting technologies to provide website functionality, security and performance.These services may use cookies or similar technologies.Website operation and securityCarrd and its supporting infrastructure may use cookies and technical information to operate the website, manage requests and protect against automated or malicious activity.Our contact form uses Google reCAPTCHA to help prevent spam and automated submissions. Google may process technical information about your device, browser and interaction with the website for this purpose.FontsOur website uses Google Fonts to display its typography. When fonts are loaded from Google's servers, your browser may communicate technical information, including your IP address, to Google.Website analyticsCarrd provides website analytics functionality that may help us understand visitor activity and website performance.We may introduce Google Analytics in future to understand website traffic, how visitors find the website and how they interact with its content.Google Analytics is not currently identified as active in our website checks. If introduced, we will update our website's tracking and consent arrangements as required.Cookie choicesWhere cookies or similar technologies require consent under applicable UK law, we will provide appropriate consent choices before using them.You can also manage or delete cookies through your browser settings. Restricting certain cookies may affect website functionality.Our website contains links to external websites, including LinkedIn. Those websites are operated independently and may use their own cookies or tracking technologies.10. How we protect your informationWe take reasonable technical and organizational measures to protect personal information against unauthorized access, loss, misuse or disclosure.These include using established business technology providers, appropriate access controls and security measures relevant to the information being processed.However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.11. Your data protection rightsUnder UK data protection law, you may have the right to:- Request access to personal information we hold about you.
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- Withdraw consent where processing is based on consent.These rights are subject to applicable legal conditions and exceptions.To exercise your rights, please email [email protected]We will respond in accordance with applicable data protection requirements.12. ComplaintsIf you have concerns about how we handle your personal information, please contact us first so that we can investigate.You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent data protection regulator.Website: ICO13. Changes to this Privacy PolicyWe may update this Privacy Policy from time to time to reflect changes to our services, technology, business practices or legal obligations.The latest version will be published on this website, with the date of the most recent update shown at the top.
Disclaimer
Last updated: 11 November 2026General informationThis website is operated by Better Ahead Ltd, trading as Laura Briggs.The information provided on this website is intended for general informational purposes and to describe the advisory and consulting services offered by Better Ahead Ltd.We make reasonable efforts to ensure that the information is accurate and up to date. However, we do not guarantee that all information will always be complete, accurate or current.Website content may be updated or changed without notice.Professional adviceThe information on this website reflects professional experience, perspectives and general commercial principles. It does not constitute advice tailored to the circumstances of any particular individual or business.Commercial decisions should be made with appropriate consideration of your own business circumstances, objectives and risks.Any specific advisory or consulting services provided by Better Ahead Ltd will be subject to separately agreed terms of engagement.Career experience and resultsExamples of professional experience, business achievements and performance improvements featured on this website relate to particular roles, organizations and circumstances.These examples are provided to illustrate relevant experience and capabilities. They should not be interpreted as guarantees or predictions of results that may be achieved by other businesses.Actual outcomes depend on a range of factors, including market conditions, organisational circumstances, implementation and decisions made by the business.External linksThis website may contain links to third-party websites, including LinkedIn.These links are provided for convenience and information. Better Ahead Ltd does not control the content, availability or privacy practices of external websites and is not responsible for their content.The inclusion of a link does not necessarily imply endorsement.Intellectual propertyUnless otherwise stated, the original text, branding and other content created for this website belong to Better Ahead Ltd or are used with appropriate permission.You may view and share links to this website for legitimate personal or business purposes.You may not reproduce, republish or commercially exploit substantial parts of its original content without prior written permission, except where permitted by law.Limitation of liabilityTo the extent permitted by applicable law, Better Ahead Ltd is not responsible for losses arising solely from reliance on general information published on this website without obtaining advice appropriate to the relevant circumstances.Nothing in this disclaimer excludes or limits liability where doing so would be unlawful, including liability for fraud or fraudulent misrepresentation, or death or personal injury caused by negligence.Nothing in this disclaimer overrides the terms of any separately agreed consulting or advisory engagement.ContactIf you have any questions about this disclaimer, please contact:Better Ahead Ltd, trading as Laura Briggs
Email: [email protected]